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Subject guide

Marketing courses for international students

Marketing has changed more in ten years than most subjects have in fifty. Good degrees now blend brand strategy with analytics, digital channels and consumer psychology, and accreditation by the Chartered Institute of Marketing shows which ones kept up.

What a marketing degree involves

Marketing degrees cover consumer behaviour, brand management, digital and social media marketing, analytics, market research, advertising and strategy. Undergraduate programmes take three years; one-year master's specialise in digital marketing, marketing analytics or international marketing.

Why study marketing abroad

  • Every organisation needs marketers who understand data
  • CIM-accredited degrees give exemptions from professional exams
  • Creative and analytical career paths
  • Agency, brand and tech employers
  • One-year master's in the UK and Ireland

Best countries for marketing

CountryWhyTypical annual tuition
United KingdomCIM-accredited programmes at Aston, Loughborough, BCU, Leeds Beckett£16,000 to £29,000
IrelandTrinity, UCD, DCU; tech marketing hub€14,000 to €22,000
CanadaToronto, Concordia, Simon FraserCA$20,000 to CA$40,000
AustraliaMelbourne, Monash, RMITA$32,000 to A$48,000
NetherlandsRotterdam, Amsterdam, Maastricht€15,000 to €22,000
FranceESSCA, ESSEC, ESCP; luxury marketing€12,000 to €25,000

Universities to consider

Entry requirements

LevelTypical requirement
UndergraduateSecondary school with good marks (typically 65 to 75 percent), IELTS 6.0.
PostgraduateA bachelor's in any subject at 2:2 or above; analytics programmes may ask for quantitative skills.

Careers

Digital marketing managerBrand managerMarketing analystContent strategistProduct marketing managerGrowth marketerMarket researcherAccount director

UK graduate starting salaries of roughly £24,000 to £32,000, higher in tech and analytics.

Scholarships and funding

Oasis does not award scholarships, but partner universities discount fees for strong applicants and several government schemes cover this subject. See the scholarship guide and our loan partners.

Fees and salaries are indicative for the 2026/27 cycle, change with exchange rates and policy, and should be confirmed with the university or the relevant government before you decide.

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Questions

Marketing: what students ask

Is marketing a good degree for international students?

Yes, especially digital and analytics-focused programmes, which employers everywhere are hiring for.

What is CIM accreditation?

The Chartered Institute of Marketing accredits degrees whose graduates get exemptions from professional qualifications.

Digital marketing or general marketing?

Digital is where the jobs are, but a general degree with a strong digital and analytics component gives more options.

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