Marketing courses
Marketing has changed more in ten years than most subjects have in fifty. Good degrees now blend brand strategy with analytics, digital channels and consumer psychology, and accreditation by the Chartered Institute of Marketing shows which ones kept up.
What you study
Marketing degrees cover consumer behaviour, brand management, digital and social media marketing, analytics, market research, advertising and strategy. Undergraduate programmes take three years; one-year master's specialise in digital marketing, marketing analytics or international marketing.
Levels available
Why students choose it
- Every organisation needs marketers who understand data
- CIM-accredited degrees give exemptions from professional exams
- Creative and analytical career paths
- Agency, brand and tech employers
- One-year master's in the UK and Ireland
Entry requirements
Undergraduate,Secondary school with good marks (typically 65 to 75 percent), IELTS 6.0.,Postgraduate,A bachelor's in any subject at 2:2 or above; analytics programmes may ask for quantitative skills.
Where it leads
Digital marketing manager, Brand manager, Marketing analyst, Content strategist, Product marketing manager, Growth marketer.
Typical graduate salary: UK graduate starting salaries of roughly £24,000 to £32,000, higher in tech and analytics. Indicative and taken from published national data.
Where to study it
Questions students ask
Is marketing a good degree for international students?
Yes, especially digital and analytics-focused programmes, which employers everywhere are hiring for.
What is CIM accreditation?
The Chartered Institute of Marketing accredits degrees whose graduates get exemptions from professional qualifications.
Digital marketing or general marketing?
Digital is where the jobs are, but a general degree with a strong digital and analytics component gives more options.
Ready to start?
Tell us your results and your budget. A counsellor will come back with a shortlist you can get into and afford.